Backbone CTU Concept

Challenge: Design an engaging in-store CTU that breaks the mold and encourages customer interaction.

Solution: I tapped into the nostalgia and excitement of gaming by creating a retro arcade machine-shaped display. This unique design achieved several key objectives:

High Visibility: The iconic arcade machine form factor instantly grabs attention and stands out within the store environment.
Memorable Impact: The playful design element creates a lasting impression on customers, fostering brand recall.
Interactive Experience: The text implies the CTU has interactive features, further engaging customers and promoting the desired action.